Copywriting Rules For Great Web Content
Copywriting is the art of creating clear nonfiction prose for specific business and communications purposes - like advertising, sales copy, press releases, and similar items. Much of the writing you'll find online is simply copywriting that has been adapted to the special needs of the Internet.
Web copywriting follow certain guidelines:
1. Have a keyword phrase in mind. Without knowing exactly what you want the search engines to target, you don't even have a plan. Everything else hinges upon this critical phrase.
2. Write a fantastic title. Your title should have your keyword phrase in the beginning, and it should be short, no more than six to eight words. It should both clearly describe your article and also be original and catchy.
3. You will then want to write a short, great description for your description metatag. The description is what the search engine lists in the small paragraph accompanying the link and title. A clear, concise description is necessary to get a prospective visitor to click, so you really need to consider carefully and write clearly. Your metatag description should contain your keyword phrase as close to the beginning as you can possibly manage, and keep it short like 20 words or less or about two text lines. This is the introduction of your article.
4. Clarity in writing is necessary. Short paragraphs with clear, concise sentences is vital for a good web presentation. Jakob Nielsen, the usability guru, stated a long time ago that looking at computer screens can be maintained by people for short periods of time. It is not like reading a book. He suggested that paragraphs be kept to about three or four sentences and that sentences be simple in structure. Bullet lists are very popular on the web.
If you find that you are writing long paragraphs, stop and make them shorter. The same thing applies to sentences.
People want facts. Don't be artsy or write a bunch of fluff. Get to the point, and omit needless words.
S&W, available at Bartleby.com provides an excellent reference for this. Read it - it's free and it will present the point clearly and quickly.
6. Standard rules of spelling, punctuation and grammar apply. Avoid kittespeak, hacker rap or texting shorthand except to punctuate a point and then only very rarely. Proofread everything and get a good spellchecker to minimize obvious typos.
7. Use the journalistic inverted pyramid structure. People do not read to the end online. They read the beginning and skim the rest. (The skimming habit, by the way, is why Nielsen recommends lots of bullets and numbers - very skimmable.) If you start with the most important chunk and work downward to the least important details, you'll be able to communicate the core of your work to your reader.
8. For sales copy, start with a compelling question. Because online readers don't read from beginning to end, you absolutely must capture their attention at the beginning. A great trick used by fiction writers is to start with a question the reader desperately wants answered, then don't answer it til the end. The trick is keeping the reader moving through your text in order to get to that answer. If you figure out how to do this well, you can break every other rule above whenever you want.
Learn tips for marketing an online business (http://www.nitromarketing.com/blog/is-your-internet-business-successful), or how to start a home based internet business (http://www.nitromarketing.com/blog/nitro-blueprint-bizmap). Visit the website marketing tips (http://www.nitromarketing.com/blog/article-marketing-and-the-duplicate-content-filter) blog at http://www.nitromarketing.com/blog (http://www.nitromarketing.com/blog)
|
|
 |
 |
|
Internet Connection Sharing Made Simple
Connect Your Entire LAN to the Internet with a Single IP Address Simply and Securely.
New Function Added to Poker770 Site and its Social Network
Poker 770, a top online gaming operator specialised in poker and casino games, has just announced it is adding a new function to the Poker770 site and to its social network website "MyBluff". The new feature allows users to surf on Poker770 site and to interact with the content of the pages, and also with other users.
3G EV-DO or How the Internet Got Its Wings!
The Internet, as most people know it, is history.It just seems like yesterday the Internet was just one
big mass of wires and cables; a glorified file sharing
warehouse with more than a few too many lines sticking out.
AIU Enters $8 Million Agreement for RWAN: Expedient to Provide Internet and Hosting
As part of its development of an ultra high-speed Regional Wide Area Network (RWAN) for school districts, the Allegheny Intermediate Unit (AIU) has signed an $8 million master service agreement with two telecommunications companies for construction and Internet services. Expedient Communications, a leading provider of data center and managed data network services for local business customers in Cleveland, Pittsburgh and Boston, will provide Internet and hosting services from its Green Tree facility while Sunesys, a Warrington, Pa.-based telecommunications company, will build approximately 130 miles of the network's physical structure.
Supercharge Your Website with Free Keyword Articles
1st-4-articles.com is a brand new site that specializes in well written articles that don't cost a dime. No catch. No kidding.
How to find out who is hosting any website?
Ever wondered what company was hosting a particular site? Maybe the site in question was pretty fast, or maybe you just saw it on Digg front page and you wanted to know what hosting company was able to handle such massive traffic.
Nearby Networks Reveals the Top Ten Most Sought-After Items by Online Shoppers During the 2006 Holiday Season
Online shoppers show willingness to pay premium prices for hard-to-find items such as PlayStation 3, TMX Elmo and Wii.
WhiteDove Herbals Launches New Website Womenopause.net
Natural menopause relief in an herbal blend designed to cool hot flashes while balancing hormones during menopause.
Site-Wide Links May Not Bring Magical Results
There are some packages presented on the web by some webmasters and SEO companies that involve creating hundreds of one way links from a certain website to another one. The procedure is usually called the site-wide links pack because the links are placed on every single page of the websites and therefore, according to the number of the pages of websites, you can have one way links.
Merchant Account Service Network Responds to Concerns Over Online Security
A1 Merchant Accounts, a leader in the payment processing industry, is responding to the results of a recent survey about online merchant accounts and Internet security.
Temporary Internet Files
What are Temporary Internet Files? Temporary Internet Files are, in fact, the cache of the Internet Explorer. This means that when you load a web page with Internet Explorer, it is saved on your computer so that if you later decide to open the same page again, it will open a lot faster. Temporary Internet Files improve speed of web browsing and also make possible so called offline browsing, which gives you the ability to open the web pages from cache even when you are not connected to the Internet.
Online DVD Rental Revolution
Today, the standard of online movie rental is Netflix The company has over 6 million subscribers not bad for being established in 1997
Customer Support And Its Importance In Web Hosting
A large number of web hosting companies have emerged with the increase in the popularity of online businesses. These businesses can deal with sale of different types of goods or services. Each business has its own set of requirements which it needs from the web hosting company in order to run its business profitably.
|
 |
|
